In today’s digital age, creating AI video is not only possible — it’s accessible and increasingly essential for content creators, marketers, educators, and businesses. From automated text-to-video conversion to real-time deepfake-style animations, this guide will walk you through every step of how to create AI video, from choosing tools to best practices for optimization and distribution.
Table of Contents
- What Is AI Video?
- Why Create AI Video? — Benefits & Use Cases
- Step 1: Define Your Objective and Format
- Step 2: Choose the Right AI Video Tool
- OpenAI Sora
- Pictory.ai
- Synthesia.io
- Runway ML
- Lumen5
- Step 3: Prepare Your Script or Assets
- Step 4: Generate and Edit the AI Video
- Step 5: Customize Voice, Visuals, and Branding
- Step 6: Export, Publish, and Optimize
- Tips for SEO and Content Performance
- Common Mistakes to Avoid
- Future of AI Video Creation
- Conclusion
1. What Is AI Video?
AI video refers to video content that is created or enhanced using artificial intelligence technologies. It can include:
- Text-to-video: AI converts written scripts into fully animated videos.
- Avatar videos: Realistic AI hosts present your content.
- Deepfake-style animation: Replace faces or voices with AI-generated versions.
- Enhancement and editing: AI tools automatically colorize, cut, or clean up raw footage.
These capabilities have transformed video production, making it easier, faster, and more scalable.
2. Why Create AI Video?
🔹 Benefits of AI Video:
- Cost-effective: No need for cameras, sets, or actors.
- Time-saving: Automated editing and rendering.
- Scalability: Produce multiple videos quickly.
- Accessibility: Intuitive tools for non-technical users.
🔹 Use Cases:
- Marketing explainer videos
- E-learning content and tutorials
- Product demos and reviews
- Personalized messages and campaigns
3. Step 1: Define Your Objective and Format
Before creating your AI video, answer these questions:
- What is your goal? (Brand awareness, training, sales, etc.)
- Who is your audience? (Students, customers, employees)
- What format serves this best? (Animated explainer, talking avatar, slideshow, etc.)
Knowing your objective ensures the result aligns with your needs.
4. Step 2: Choose the Right AI Video Tool
Here’s a breakdown of top AI video platforms:
| Tool | Key Features | Best For |
|---|---|---|
| OpenAI Sora | Powerful text-to-video AI (beta) | Cutting-edge experimental creators |
| Pictory.ai | Converts text scripts or articles into video | Content creators and marketers |
| Synthesia.io | AI avatars and AI voices | Professional presentations & training |
| Runway ML | Advanced AI video editing (green screen, etc.) | Editors, artists, advanced users |
| Lumen5 | Template-driven short video creation from text | Quick social media videos |
Choose the one that best aligns with your goal and skill level.
5. Step 3: Prepare Your Script or Assets
A well-crafted script is essential:
- Structure: Hook, context, main content, call to action.
- Short sentences: For avatars, keep narration simple.
- Include visuals: Notes on text, icons, clips, etc.
- Metadata for SEO: Include keywords like “AI video,” “create AI video,” etc.
Alternatively, prepare images, video clips, audio files as source assets.
6. Step 4: Generate and Edit the AI Video
Follow this typical workflow (adjust per tool):
- New project: Use template or blank project.
- Paste or upload your script.
- Select avatar, voice, style, language:
- E.g., Digital avatar with clear accent and tone.
- AI edits and renders.
- Polish timeline: Adjust scenes, pacing, visuals, transitions.
Always preview early and often; AI tools let you refine quickly.
7. Step 5: Customize Voice, Visuals, and Branding
- Voice styles: Choose tone (formal, friendly), accent, gender.
- Visuals: Use brand colors, overlay your logo, add titles.
- Camera style: Avatar close-up, slides, split-screen, etc.
These elements make your AI video uniquely yours.
8. Step 6: Export, Publish, and Optimize
✔️ Export in high resolution (1080p+).
✔️ Select video format: MP4, MOV, etc.
✔️ Upload to platforms: YouTube, Vimeo, Instagram, LinkedIn.
📌 Optimize SEO:
- Title using keyword “how to create AI video”.
- Description with keyword, timestamps, and links.
- Closed captions (automatically generated or uploaded).
- Custom thumbnail with keyword overlay.
- Include cards, CTA at end.
9. Tips for SEO and Content Performance
- Keyword in filename when exporting (e.g.,
how-to-create-ai-video.mp4). - Add transcript in page underneath the video.
- Structured data markup (VideoObject schema).
- Embed on keyword-optimized blog post.
- Share timeless tutorials to maintain rankings.
10. Common Mistakes to Avoid
- Non-human avatars or robotic voices
- No clear call to action
- Excess filler content
- No closed captions (affects discoverability)
- Not promoting video after upload
11. Future of AI Video Creation
Stay ahead by:
- Trying real-time live AI avatars
- Exploring interactive voice-activated video
- Integrating AR/VR-based AI scenes
- Monitoring tools like OpenAI Sora early access
12. Conclusion
How to create AI video in 6 steps:
- Plan objective & format
- Choose a capable tool
- Write a clear, SEO-rich script
- Use AI to render and edit
- Customize voice, branding, visuals
- Optimize and distribute
AI video creation is now reachable for everyone. With the right approach, you can produce high-quality, search-optimized content efficiently. Now it’s your turn — start creating your first AI video today!